B$$BS

In arguably the most useless (and obvious) research ever, social media experts have quantified that cleavage sells stuff.

That’s why it’s no surprise that cleavage thievage has increased dramatically (not proven by research).

Case in point. An online ad in the Coloradoan stole (ya, I said it) a photo taken three years ago at ad:tech San Francisco.

Happens all the time, right? So how are we connected to this story? Our senior copywriter broke the news to the fine folks over at adrants. Turns out that the woman’s strategically placed name badge — which was accentuated by her profitable cleavage — was just the type of picture nefarious ad makers covet. Read the adrants article here

Just goes to show that despite tremendous increase in ad response rates, we need to keep our cleavage to ourselves — otherwise it might get stolen.

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Are you up for an adventure?

Well, we know someone who is. Matt Moniz, son of Circadence CEO Michael Moniz, was just nominated as one of National Geographic’s Adventurers of the Year — and the youngest one ever. We thought this was pretty cool — and if you do too, you can vote to help Matt earn the People’s Choice award. You can vote once a day through January 15.

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Clever positioning (yes). A good prediction (we’ll see).

Innovative approach by EA Sports to embed their gaming product in the context of sports news. The Nebraska vs. Texas A&M preview video is actually a gaming simulation. Genius!

Of course, it doesn’t hurt that they picked Nebraska to win 27-24. It made Johnny, our account development director, very happy.

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Don’t wipe that silly grin off your face.

August is National Smile Month. So, to celebrate, we’re sharing some of our favorite commercials that always make us smile.

Volkswagen: Un-pimp Your Ride

Snickers: Chefs

FedEx: MBA

Travelers Insurance: Prized Possession

DIRECTV: Russian

E*TRADE: Talking Babies

Minnesota State Lottery: Pizza Party

Old Spice: The Man Your Man Could Smell Like

We’d love to hear from you. Tell us what ads amuse you.

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The man we wish our men smelled like.

As you’ve been walking through your office this week, do you keep hearing something… something very faint… something coming from the desks of the women-folk in the building?
Is it the heart-warming Old Spice whistle that you keep hearing?

It probably is.

The spark of the Old Spice commercials (jewel-encrusted scepter) that have snatched the hearts of so many (random crown) have fueled a viral impact unlike we’ve seen thus far (fresh water fish).

But it’s more than Isaiah Mustafa’s charm, perfect smile, abs, freshly washed towel that probably smells like a mixture of Old Spice and fresh laundry (too far?)… it’s the personalized feel of the messages. Yes, Old Spice is speaking to millions of people, but Isaiah Mustafa is simply speaking to me.

Check out this Read Write Web article that gives insight into how they pulled it off.

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Don’t forget your social media links

A recent study profiled on Marketing Charts shows that promotional e-mails that include links to social networking sites produce an average of 30-percent higher click-through rates (CTR) than promotional e-mails without links. And don’t think one is enough — research also shows that the more social network links you have, the higher CTR you receive.

Most popular links:

Twitter,
Facebook

Least popular:

Digg

So when it doubt, be social… very social.

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Narrating the perfect story for WebCollage

An industry leader in brand and product publishing, WebCollage came to us for help telling their story to their specific audiences. Our solution was a brand new website that conveyed the true benefits of their services to customers — without focusing on features.

Through their services, WebCollage turns shoppers into buyers. And we wanted to make sure that this important fact was clear to all who visited the website. Using our animation and video skills, we developed a series of stories that demonstrate what WebCollage can do for their customers.

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Ask how. We’ve got the answer.

This year, Denver hosted the biggest and most influential design event of 2010, the HOW conference. Two members of our design team — Travis and Jen — attended to collect relentlessly creative insight and deliver it to our team.

From inspiration methods to collaboration opportunities, the conference provided plenty of fuel for strengthening our creative techniques. They learned new ways to think outside the box, but inside the strategy. By staying in the forefront of industry methods and innovation, our team continues to adapt and refine our processes so we can deliver results.

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"We regretfully admit that something has happened off of the Gulf Coast. More to come."

That’s just the first of many Tweets from BP Twitter impostor, @BPGlobalPR.

With nearly 20,000 followers (and growing), you would think BP would be trying to cap, plug with trash, or otherwise reduce the mess of this feed. But sticking to their traditions, they’re just going to let it go.

According to this Advertising Age article , Toby Odone, a spokesman at BP, said, “I’m not aware of whether BP has made any calls to have it taken down or addressed. People are entitled to their views on what we’re doing and we have to live with those. We are doing the best we can to deal with the current situation and to try to stop the oil from flowing and to then clean it up.”

Entitled to their views, indeed. And this Twitter feed isn’t backing up.

Do you think BP is making a smart move?

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10 million moms and counting

Burns Marketing knows what women want… virtual flowers. Together with Nurse-Family Partnership

Posted in Burns Work, Social media | Leave a comment