As you've been walking through your office this week, do you keep hearing something... something very faint... something coming from the desks of the women-folk in the building?
Is it the heart-warming Old Spice whistle that you keep hearing?
It probably is.
The spark of the Old Spice commercials (jewel-encrusted scepter) that have snatched the hearts of so many (random crown) have fueled a viral impact unlike we've seen thus far (fresh water fish).
But it's more than Isaiah Mustafa's charm, perfect smile, abs, freshly washed towel that probably smells like a mixture of Old Spice and fresh laundry (too far?)... it's the personalized feel of the messages. Yes, Old Spice is speaking to millions of people, but Isaiah Mustafa is simply speaking to me.
A recent study profiled on Marketing Charts shows that promotional e-mails that include links to social networking sites produce an average of 30-percent higher click-through rates (CTR) than promotional e-mails without links. And don't think one is enough – research also shows that the more social network links you have, the higher CTR you receive.
That's just the first of many Tweets from BP Twitter impostor, @BPGlobalPR.
With nearly 20,000 followers (and growing), you would think BP would be trying to cap, plug with trash, or otherwise reduce the mess of this feed. But sticking to their traditions, they're just going to let it go.
According to this Advertising Age article , Toby Odone, a spokesman at BP, said, "I'm not aware of whether BP has made any calls to have it taken down or addressed. People are entitled to their views on what we're doing and we have to live with those. We are doing the best we can to deal with the current situation and to try to stop the oil from flowing and to then clean it up."
Entitled to their views, indeed. And this Twitter feed isn't backing up.
Like any quality perfume commercial, this cervical cancer prevention commercial depicts mysterious glitter and a woman running around cluelessly in some $4,000 dress... only to be disappointed by a bottle of cervical cancer.
This is so weird that sarcastic comments don't know what direction to go.
Put a dollar in a Coke machine and let the magic unfold right in front of your eyes.
Coca-Cola's new "Happiness Machine" video shows how they are spreading happiness, as a rigged coke machine dispenses a little something extra to brighten your day. In addition to their tasty beverage, a bouquet of sunflowers, an extra large pizza, a six-foot sub, and even balloon animals were handed through the vending machine door to ecstatic students.
The people at Coke sure know how to put a smile on your face and some extra pep in your step.
Now that you're jobless, and after all the ridiculousness NBC put you through, are you ready step away from the TV? We hope so.
I'm pleased to offer you a great new opportunity at Burns Marketing Communications – as our new Chief Executive Social Media Dignitary. (We can work on the title if you don't like it. But we think that one has a nice ring to it.) C'mon. You know you want it!
You've done a masterful job outmaneuvering the network executives throughout this Tonight Show saga. It's been awesome to watch. In fact, your adept use of social media has made them look pretty, well, foolish – while creating a tremendous movement for your team. You're a genius, really.
We think your wit, cutting-edge creativity, and brilliant social media insight will have a tremendous impact for our clients. We're even proud to offer you carte blanche creativity. Who's going to say no to Conan? Not us. And not our clients.
So you're probably wondering, "Who the #$%& is Burns Marketing Communications?" Well, we're a little agency that thinks big, located in beautiful northern Colorado. (Not that you'd need to work from here. We could figure something out.)
Our clients include big names like HP, Intel, nVidia, Vail Resorts, and others – along with a stable of local and regional accounts around Fort Collins, Boulder, and Denver. Like most of the world, our clients are searching for answers to today's marketing challenges. You know, they're counting on agencies like ours to launch campaigns like your epic sendoff to NBC. You could make a huge name for yourself in this industry. Not everyone will want a big old middle finger like the one you gave NBC, but we're pretty sure you've got many more huge ideas where that came from.
You're probably also wondering how much this gig pays. Well, let's just say it's an honorary position. However, I'd be happy to give you some profound investment advice, so you can maximize that boatload of money you're going to get from NBC.
Anyway, we're sure you'll make the right decision when it comes to your future. We just hope it's with us. Call me. We're open to anything you'd like. We'll do all we can to make your transition to social media guru as seamless as possible.
With the holidays coming up, there are many people looking for a little kindness in a time of need... and there are many willing to help. To spark the goodness, Yahoo created, You In?", which inspires people to do a good deed and then post it on the site.
You can read what other people are doing across the country or even in your area using the map.
My favorite so far: One person used his quarterly work bonus to take two unemployed fathers Christmas shopping for their kids.
Want to get involved? It's simple – do a good deed and share it with others!
This Method viral video, which received positive reviews from the Association of National Advertisers and others, has been pulled because some viewers believe it's sexist and pokes fun at rape threats as this article from Advertising Age explains.
Huh? That's weird because, when I watched the commercial, I was thinking how some cleaners do, indeed, leave a nasty residue. I found it more sexist that the woman was portrayed as a "little housewife" cleaning the house and getting breakfast ready "in 20."
Aren't there more blatant rape and sexism issues occurring in the world today? Maybe it's me, but I'm not going to get riled up about animated, perverted bubbles yelling "loofah."
Have you seen the breakthrough videos from The Fun Theory project? Super cool – and proof that advertising today is an entirely new beast. We need to affect culture, not just interrupt people's everyday lives.
This Fun Theory effort is subtly branded by Volkswagen – but leaves a far greater branded impression than is possible through other media. In essence, Volkswagen is claiming ownership of fun, and showing how much better life is when there's fun involved. This campaign is exponentially excellent.
A few years ago, our approach at Burns Marketing kinda got turned upside down by this quote from Jeff Hicks, President and CEO, Crispin Porter + Bogusky:
"BECAUSE PEOPLE CAN POWERFULLY EDIT WHAT THEY SPEND TIME WITH, MY JOB AS A MARKETER IS NO LONGER TO INTERRUPT, BUT TO PRODUCE CONTENT THAT IS SO RELEVANT, INTERESTING, ENTERTAINING AND INVOLVING THAT MY BEST CUSTOMERS WON'T WANT TO LIVE WITHOUT IT."
The Fun Theory is proof positive that we need to lead with creativity, and create a positive vibe that people want to participate with.
Yeah. Makes me want to go visit Denmark, for sure. FAIL!
The funniest part, though, is the resulting web site www.danishmotherseeking.com – which debunks the hoax and features a banner ad with this great headline: "Please us a condom or you'll be on YouTube."
Burnsmarketing.com
