As you've been walking through your office this week, do you keep hearing something... something very faint... something coming from the desks of the women-folk in the building?
Is it the heart-warming Old Spice whistle that you keep hearing?
It probably is.
The spark of the Old Spice commercials (jewel-encrusted scepter) that have snatched the hearts of so many (random crown) have fueled a viral impact unlike we've seen thus far (fresh water fish).
But it's more than Isaiah Mustafa's charm, perfect smile, abs, freshly washed towel that probably smells like a mixture of Old Spice and fresh laundry (too far?)... it's the personalized feel of the messages. Yes, Old Spice is speaking to millions of people, but Isaiah Mustafa is simply speaking to me.
A recent study profiled on Marketing Charts shows that promotional e-mails that include links to social networking sites produce an average of 30-percent higher click-through rates (CTR) than promotional e-mails without links. And don't think one is enough – research also shows that the more social network links you have, the higher CTR you receive.
With the holidays coming up, there are many people looking for a little kindness in a time of need... and there are many willing to help. To spark the goodness, Yahoo created, You In?", which inspires people to do a good deed and then post it on the site.
You can read what other people are doing across the country or even in your area using the map.
My favorite so far: One person used his quarterly work bonus to take two unemployed fathers Christmas shopping for their kids.
Want to get involved? It's simple – do a good deed and share it with others!
The truth® campaign has worked hard over the years to convince youth that smoking can be harmful to their health. But now thanks to a programming error, there's a new message against smoking. It's harmful on your wallet.
And here's your chance to record with the king. To promote the new Elvis Presley Christmas Duets CD, Sony Music has created a micro site where you can add your vocals to Blue Christmas and then forward your 15 seconds of fame to anyone and everyone.
Of course, you can also sample music from the CD and watch music videos. So what are you waiting for – Elvis won't be alive forever. Warm up your vocal chords, and have a "blue, blue blue blue Christmas."
Let's get a little nostalgic. After nearly a 20-year hiatus, the Muppets are back. And with a whole generation that doesn't know Beaker, Gonzo, or even Kermit and Miss Piggy, there's work to be done.
So the media blitz is on. With YouTube videos, promos with everyone from the Jonas Brothers to the cast of Desperate Housewives, merchandise, and a revamped web site, something big must be happening. Rumor has it – Jason Segel of Forgetting Sarah Marshall fame is working on a movie for 2010 release.
Mark your calendars, people. Today, September 15, 2008, is a monumental day. We never thought sex would cede its throne. However, we have to ask an important question, here.
Is this latest trend an indication that we're evolving, using the vast interconnectedness of the World Wide Web for purposes that enrich our human condition? Or, have we become so dependent on computers for our social interaction that we've actually devolved, replacing real human contact with an isolated existence that transforms artificial, abstract associations into interpretations of companionship?
Over the years, we've frequently lent our creative capabilities to Hewlett-Packard. So when the time came to promote our HP Approved Supplier status, we knew a simple letter just wouldn't do. Instead, we created an interactive calling card (or in layman's terms, a self-promotion microsite).
Cruise on over to www.burnsmarketing.com/hp for a one-of-a-kind look into our capabilities – and a few laughs.
Anyone know the going rate for a click-through on your banner ad? Let's just say 5-percent is stellar, and the odds are seriously stacked against you. So, when you overcome those incredible odds and convince someone to actually click, you better reward them with meaningful content. Giant bicycles did not follow that philosophy, and likely turns the rare campaign participants away by directing them to this page instead:
A better idea here would be to map the user's geographic location dynamically with a simple bit of code. Then, Giant could offer relevant incentives that would be much more likely to result in a sale. It's all about ensuring the most rewarding experience possible with every campaign.
Burnsmarketing.com
