As you've been walking through your office this week, do you keep hearing something... something very faint... something coming from the desks of the women-folk in the building? Is it the heart-warming Old Spice whistle that you keep hearing?

It probably is.

The spark of the Old Spice commercials (jewel-encrusted scepter) that have snatched the hearts of so many (random crown) have fueled a viral impact unlike we've seen thus far (fresh water fish).

But it's more than Isaiah Mustafa's charm, perfect smile, abs, freshly washed towel that probably smells like a mixture of Old Spice and fresh laundry (too far?)... it's the personalized feel of the messages. Yes, Old Spice is speaking to millions of people, but Isaiah Mustafa is simply speaking to me.

Check out this Read Write Web article that gives insight into how they pulled it off.

Tired of all the political ads? Already bitten your fingernails off because of the dour economic crisis? Good news. The puck is about to drop for a new season of the world's fastest game.