As you've been walking through your office this week, do you keep hearing something... something very faint... something coming from the desks of the women-folk in the building?
Is it the heart-warming Old Spice whistle that you keep hearing?
It probably is.
The spark of the Old Spice commercials (jewel-encrusted scepter) that have snatched the hearts of so many (random crown) have fueled a viral impact unlike we've seen thus far (fresh water fish).
But it's more than Isaiah Mustafa's charm, perfect smile, abs, freshly washed towel that probably smells like a mixture of Old Spice and fresh laundry (too far?)... it's the personalized feel of the messages. Yes, Old Spice is speaking to millions of people, but Isaiah Mustafa is simply speaking to me.
A recent study profiled on Marketing Charts shows that promotional e-mails that include links to social networking sites produce an average of 30-percent higher click-through rates (CTR) than promotional e-mails without links. And don't think one is enough – research also shows that the more social network links you have, the higher CTR you receive.
That's just the first of many Tweets from BP Twitter impostor, @BPGlobalPR.
With nearly 20,000 followers (and growing), you would think BP would be trying to cap, plug with trash, or otherwise reduce the mess of this feed. But sticking to their traditions, they're just going to let it go.
According to this Advertising Age article , Toby Odone, a spokesman at BP, said, "I'm not aware of whether BP has made any calls to have it taken down or addressed. People are entitled to their views on what we're doing and we have to live with those. We are doing the best we can to deal with the current situation and to try to stop the oil from flowing and to then clean it up."
Entitled to their views, indeed. And this Twitter feed isn't backing up.
If you've indulged in a Nestle Crunch lately, you may have seen a promo code and 1-800 number inside the wrapper. If not, don't feel bad since the code is printed in a light chocolate color and difficult to see or even read unless you're paying close attention.
Didn't call the promo number? No worries – there's no promotion currently running. But do keep your wrappers and check back periodically... explains the automated voice.
Waste of time, no promo, suggestion to hoard the wrappers until the unforeseen promotion, and an automated recording.
Bad call, Nestle. That's four reasons for consumers to be annoyed and angry.
You may think you're suave with your Twitter and your Foursquare (we think you are too), but the criminals out there are thanking you for promising them that you will not be home.
Welcome to the criminal world of Twitter and Foursquare... a lethal combination of not only Tweeting that you're away, but then verifying it by checking in with Foursquare.
No need to scope your home and identify your daily routine for optimum break-in times. These social criminals are being provided with the necessary information – by you.
On April 8, TOMS is raising awareness about the importance shoes have on children's lives through its One Day Without Shoes campaign.
Think abut not wearing shoes in your office. That may not be a terrible stretch, but think about not wearing shoes to walk across the parking lot to work. Ouch! Oil, dirt, rocks, and probably more.
What if walking was your only transportation to food, clean water, and medical care?
The filth may be at the forefront of your mind when thinking "barefoot," but what about cuts and sores? Infections? A lot can be prevented by one simple item - shoes. TOMS business model is great... with every pair of TOMS shoes purchased, TOMS gives a pair of new shoes to a child in need. Check out the inspirational One for One video.
Are consumers (pun intended) really ready to be fed a line like "Eat more Taco Bell and lose weight!"? Somewhere, the pet rock is rolling over in its grave.
This Method viral video, which received positive reviews from the Association of National Advertisers and others, has been pulled because some viewers believe it's sexist and pokes fun at rape threats as this article from Advertising Age explains.
Huh? That's weird because, when I watched the commercial, I was thinking how some cleaners do, indeed, leave a nasty residue. I found it more sexist that the woman was portrayed as a "little housewife" cleaning the house and getting breakfast ready "in 20."
Aren't there more blatant rape and sexism issues occurring in the world today? Maybe it's me, but I'm not going to get riled up about animated, perverted bubbles yelling "loofah."
Last night, I was partaking in my usual Sunday night ritual of watching 60 Minutes. Somewhere between the stories on the gold trade in the Congo and Robert Ballard, the guy who found the Titantic, this ad appeared.
Now, I appreciate CBS trying to raise awareness for an important medical checkup. Pap smears can help diagnose cervical cancer, but I'm sure most women don't appreciate being reminded of the annual trip to the doctor's office while eating dinner or enjoying an evening of television.
And we women really don't want the disturbing image this ad tends to bring forth. "The gift even Santa can't deliver." Really? With jingle bells in the background? And the Hanukkah version is equally creepy.
Guys, we want to know you care about us this holiday season. But please, we beg of you, don't go with the GYN exam. Just about anything else would be better... much better.
Bisquick's, "Keep your leftovers alive," commercial had me thinking "stupid, stupid, stupid," but it finally started to grow on me. To secure the deal, Bisquick's "Behind the Scenes" clips, #1, #2, and #3, roped me in with their hilarious chicken tragedies.
We admit it. We're addicted to the Trivial Pursuit Experiment. It's incredibly entertaining, a great way to bring Trivial Pursuit into today's culture, and a clever use of the best slapstick videos available online.
It doesn't even matter if you're right or wrong. The rewards are priceless.
After the hours of entertainment it provided, we'll even forgive Trivial Pursuit for the grammatical mistake in the title of the promotional video.
Burnsmarketing.com
