If you've indulged in a Nestle Crunch lately, you may have seen a promo code and 1-800 number inside the wrapper. If not, don't feel bad since the code is printed in a light chocolate color and difficult to see or even read unless you're paying close attention.
Didn't call the promo number? No worries – there's no promotion currently running. But do keep your wrappers and check back periodically... explains the automated voice.
Waste of time, no promo, suggestion to hoard the wrappers until the unforeseen promotion, and an automated recording.
Bad call, Nestle. That's four reasons for consumers to be annoyed and angry.
You may think you're suave with your Twitter and your Foursquare (we think you are too), but the criminals out there are thanking you for promising them that you will not be home.
Welcome to the criminal world of Twitter and Foursquare... a lethal combination of not only Tweeting that you're away, but then verifying it by checking in with Foursquare.
No need to scope your home and identify your daily routine for optimum break-in times. These social criminals are being provided with the necessary information – by you.
On April 8, TOMS is raising awareness about the importance shoes have on children's lives through its One Day Without Shoes campaign.
Think abut not wearing shoes in your office. That may not be a terrible stretch, but think about not wearing shoes to walk across the parking lot to work. Ouch! Oil, dirt, rocks, and probably more.
What if walking was your only transportation to food, clean water, and medical care?
The filth may be at the forefront of your mind when thinking "barefoot," but what about cuts and sores? Infections? A lot can be prevented by one simple item - shoes. TOMS business model is great... with every pair of TOMS shoes purchased, TOMS gives a pair of new shoes to a child in need. Check out the inspirational One for One video.
Are consumers (pun intended) really ready to be fed a line like "Eat more Taco Bell and lose weight!"? Somewhere, the pet rock is rolling over in its grave.
This Method viral video, which received positive reviews from the Association of National Advertisers and others, has been pulled because some viewers believe it's sexist and pokes fun at rape threats as this article from Advertising Age explains.
Huh? That's weird because, when I watched the commercial, I was thinking how some cleaners do, indeed, leave a nasty residue. I found it more sexist that the woman was portrayed as a "little housewife" cleaning the house and getting breakfast ready "in 20."
Aren't there more blatant rape and sexism issues occurring in the world today? Maybe it's me, but I'm not going to get riled up about animated, perverted bubbles yelling "loofah."
Last night, I was partaking in my usual Sunday night ritual of watching 60 Minutes. Somewhere between the stories on the gold trade in the Congo and Robert Ballard, the guy who found the Titantic, this ad appeared.
Now, I appreciate CBS trying to raise awareness for an important medical checkup. Pap smears can help diagnose cervical cancer, but I'm sure most women don't appreciate being reminded of the annual trip to the doctor's office while eating dinner or enjoying an evening of television.
And we women really don't want the disturbing image this ad tends to bring forth. "The gift even Santa can't deliver." Really? With jingle bells in the background? And the Hanukkah version is equally creepy.
Guys, we want to know you care about us this holiday season. But please, we beg of you, don't go with the GYN exam. Just about anything else would be better... much better.
Bisquick's, "Keep your leftovers alive," commercial had me thinking "stupid, stupid, stupid," but it finally started to grow on me. To secure the deal, Bisquick's "Behind the Scenes" clips, #1, #2, and #3, roped me in with their hilarious chicken tragedies.
We admit it. We're addicted to the Trivial Pursuit Experiment. It's incredibly entertaining, a great way to bring Trivial Pursuit into today's culture, and a clever use of the best slapstick videos available online.
It doesn't even matter if you're right or wrong. The rewards are priceless.
After the hours of entertainment it provided, we'll even forgive Trivial Pursuit for the grammatical mistake in the title of the promotional video.
Volvo has quite the promo opportunity with the Twilight movies - special thanks to the Twilight author's brother who chose the vehicles.
In the first Twilight, we saw Edward driving a hot C30 3-door coupe – cool with or without Edward, and we'll now see him sporting the XC60 Crossover. The 3-door coupe received a whopping 4 minutes of coverage in the first movie, and this was without Volvo's encouragement.
Now we'll see the auto company sinking their teeth into the second installment of the Twilight movie with a global campaign including a specific Twilight-focused web site – WhatDrivesEdward.com.
It will be interesting to see how the audience reacts to a more forced campaign rather than a coincidental product placement.
The ad highlights things an iPhone can't do. Important things like "iDon't have an interchangeable battery." (Right? Because everyone changes the batteries on their cell phones instead of upgrading.) Then after running through a series of iDon'ts, the ad breaks into the payoff of "Droid Does" and points to a web site.
But if Verizon is trying to convince iPhone holders that their phones aren't as good as this new Droid, they've done themselves a disservice. The web site doesn't actually work on an iPhone. Oh well, good thing iDon't care about this new phone. I'm an iPhone convert and proud of it.
With lyrics like, "racked up lots of miles," and, "the paint job's a little gaudy," how could you not giggle at the Hagerty commercial lyrically explaining cougar characteristics?
Burnsmarketing.com
