An industry leader in brand and product publishing, WebCollage came to us for help telling their story to their specific audiences. Our solution was a brand new website that conveyed the true benefits of their services to customers – without focusing on features.

Through their services, WebCollage turns shoppers into buyers. And we wanted to make sure that this important fact was clear to all who visited the website. Using our animation and video skills, we developed a series of stories that demonstrate what WebCollage can do for their customers.

Burns Marketing knows what women want... virtual flowers. Together with Nurse-Family Partnership® (NFP), a national, evidence-based public health program headquartered in Denver that helps improve the lives of low-income, first-time mothers and their babies, we developed a social media strategy and Facebook campaign to drive brand awareness. And over the course of only about two weeks, the application, called "Flowers for Moms" has reached more than 10 million people. The simple premise of the app is for users to honor all the moms in their lives by sending them a virtual bouquet of flowers.

With an astounding number of users, nearly 30,000 fans of the application, and thousands of positive comments and reviews, the exponential growth is solely a product of the viral nature of the app, and no advertising on Facebook or otherwise has been used to promote the campaign. Strategically published a few weeks prior to Mother's Day, as expected, user numbers increased significantly leading up to Sunday, May 9. And even as the Mother's Day buzz quiets, the application is still going strong. NFP is also seeing accelerated growth in "likes" on their Facebook page and visits to their website.

"We are thrilled by the overwhelming response to 'Flowers for Moms,'" says Lauren Baker, chief marketing and communications officer for NFP, "We challenged Burns Marketing to help us spread our organization's positive message by sharing with all moms how important and appreciated they are. Facebook was the ideal social media communications channel, and the results have far exceeded our expectations. We are excited to see how far this application reaches."

What do your customers want? You, too, can experience tremendous social media success with help from the strategic experts at Burns Marketing. Contact us today at 970.203.9656.

Over the years, we've frequently lent our creative capabilities to Hewlett-Packard. So when the time came to promote our HP Approved Supplier status, we knew a simple letter just wouldn't do. Instead, we created an interactive calling card (or in layman's terms, a self-promotion microsite).

Cruise on over to www.burnsmarketing.com/hp for a one-of-a-kind look into our capabilities – and a few laughs.

Most advertising surrounding developmentally-challenged individuals tries to evoke sympathy by focusing on their disabilities. But what would you get if you did the opposite – and celebrated their abilities?

A campaign that leaves a lasting impression with current supporters and attracts potential new donors. At least that's what Foothills Gateway experienced with the unique message of "I have a ____ ability" and out-of-the-ordinary imagery.

The attention-getting theme highlighted Foothills Gateway's mission of empowering citizens with cognitive disabilities and their families, while encouraging potential donors to have a "give-ability."

Do you want us to let you in on a little secret? Sometimes laughter is the best strategy for getting PR results.

What started out as a joke at the coffee maker a few weeks back, morphed into a pretty darn good idea for a press release. As we were poking fun at a few recent announcements from across the pond in which outrageous sums of money were spent on mediocre creative, it dawned on us that our business could build a new revenue stream, without even trying very hard. You have to make a formal announcement about that, right?

As it turns out, we guessed right. Not only did we accomplish our goal of providing some levity to the press that Friday morning, but as an added bonus, reporters from the Rocky Mountain News and Fort Collins: Now saw value in our glowing prose. Either that, or it was a pretty slow news day. I suspect the latter.

Click here and scroll down to the subhead "High-priced slogans" for the story in the Rocky, or here for the coverage in Fort Collins: Now.

The week before Christmas – what a perfect time for shopping, parties, and a technical training event from HP. How do you pull people away from yuletide cheer for an important four-day event? Instead of threatening them with a visit from the in-laws, you promote the event as an adventure they can't afford to miss with an energizing theme, excellent speakers, and informative sessions. And everyone agreed, selling-out the event and giving a satisfaction ranking near 100-percent. (We thought those hot summer days would have you longing for a Christmas story in July.)