Burns Marketing knows what women want... virtual flowers. Together with Nurse-Family Partnership® (NFP), a national, evidence-based public health program headquartered in Denver that helps improve the lives of low-income, first-time mothers and their babies, we developed a social media strategy and Facebook campaign to drive brand awareness. And over the course of only about two weeks, the application, called "Flowers for Moms" has reached more than 10 million people. The simple premise of the app is for users to honor all the moms in their lives by sending them a virtual bouquet of flowers.

With an astounding number of users, nearly 30,000 fans of the application, and thousands of positive comments and reviews, the exponential growth is solely a product of the viral nature of the app, and no advertising on Facebook or otherwise has been used to promote the campaign. Strategically published a few weeks prior to Mother's Day, as expected, user numbers increased significantly leading up to Sunday, May 9. And even as the Mother's Day buzz quiets, the application is still going strong. NFP is also seeing accelerated growth in "likes" on their Facebook page and visits to their website.

"We are thrilled by the overwhelming response to 'Flowers for Moms,'" says Lauren Baker, chief marketing and communications officer for NFP, "We challenged Burns Marketing to help us spread our organization's positive message by sharing with all moms how important and appreciated they are. Facebook was the ideal social media communications channel, and the results have far exceeded our expectations. We are excited to see how far this application reaches."

What do your customers want? You, too, can experience tremendous social media success with help from the strategic experts at Burns Marketing. Contact us today at 970.203.9656.