We'll never forget Las Vegas' signature campaign, "What happens in Vegas stays in Vegas." That feeling of excitement whenever the commercial came on TV. The thought that Vegas was little more than a flight (or drive) away. The temptations waiting in Sin City.
Whew! Stay with me...don't go checking flights now!
So how do you beat that? Will a new campaign ever match the excitement those seven little words generated?
After watching the new campaign focused around, "Chinchilli Day," I realized that they may have hit their peak with "What happens..."!
Check out these two videos - VIDEO 1 and VIDEO 2.
Out of all the ridiculous excuses that could be used to get you to Vegas (let's swap and compare lists), how did "Chinchilli Day" come out on top?


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