A promotion that makes you want to sing

"Doe, a deer, a female deer..." yes, you know how it goes. But what does it have to do with marketing?

Well, recently, a Belgian television program needed to drum up some interest in upcoming auditions for a production of "The Sound of Music." So, they created this entertaining stunt in the Central Station of Antwerp. Four minutes. Two-hundred dancers. And only two rehearsals. Check out the finished product.