Here's a rare opportunity to see the inner workings of our web development team. We hope you enjoy this special introduction to watch our processes in action, and see results in the making.*
(*this isn't really us, but it'd be great if it was.)
Getting old is inevitable. That's a fact. But what each generation cares about as they age differs greatly. AARP – the organization that offers products, advocacy, publications, and much more to people 50 years and older – knows how to keep up with the changing times.
In 2007, the organization challenged people between 18 and 30 to create videos that showed what they expected their lives to be like at age 50. And AARP conducted the entire contest on YouTube. Winners were announced in February 2008.
While the contest has been over for a year now, the videos are making their rounds virally. Take for instance the second place finisher – with more than 4 million views – it long surpassed the grand prize video and recently landed in my inbox.
The video is clever, well-written, and definitely worth sharing. And it made me learn more about an organization I wouldn't have given a second thought to – at least for another couple of decades.
A rebrand is much more than a logo change. Thank you, Tropicana, for this friendly reminder. The new carton design introduced in January will soon be discontinued after numerous loyal Tropicana consumers complained.
When I first discovered the new packaging, my heart sunk in disappointment. "It's not that big of a deal," I tried to convince myself, but the image of juice in a glass immediately evoked memories of half-heartedly drinking Sunny Delight as a child.
Sunny D was a modern solution upon introduction. Is it not surprising that the "modern" rebrand of Tropicana was met with such utter disappointment?
Burnsmarketing.com
