Bowl games brought to you by the letter G

If you're like me, you've been glued to the television watching the BCS play out the final games of the season. And if you're like me, your curiosity has been piqued with an ad that features some of sports greatest icons – including Muhammad Ali. But here's the catch, the ad is for "G." That's it. No web site is given, no logo, no product name. Just G.

After seeing the ad for the fifth time and trying to guess what it could be for – one guess was for Gillette as they have a similarly styled G. I was driven to the web for a little investigation and Googling "G" didn't get me very far.

Turns out the ad is for the new Gatorade G. Interesting. While the ad got me off the couch and in front of my computer, I am left wondering why Gatorade dropped a name that has recognition, value, and power.

What do you think? Smooth move for a brand-new Gatorade or a big mistake for an iconic brand? Or am I just out of the loop – do athletes actually refer to Gatorade as G (think WaMu for Washington Mutual)?