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Can anger equal sales?

January 19, 2009

By the time we were done watching football yesterday, we all saw that same Angry Whopper commercial probably, like, 58 times. Give or take. And while Burger King's commercial isn't nearly as annoying as Toyota's "Saved by Zero," it still got old by the twelfth time.

Then it became crystal clear. Burger King must be trying to aggravate us into action – using a repetitive onslaught of the same ad to pit our anger against the Angry Whopper.

Or maybe we're just reading too much into a really annoying commercial?

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