Let's not cash the winning lottery ticket, after all

Everyone see the unbelievable swim by the USA men's 4x100 relay team last night? Wow. ESPN.com calls it "Screaming Finish – one of the best comebacks ever." CNN declares, "Phelps wins second gold in relay thriller."

Missed it? Oh, so sorry. NBC isn't releasing the footage for other networks, and as of this moment, the official NBC Olympics site has no mention of the spectacular performance.

Pssst. NBC. There's a goldmine of possibilities here. How come you're not letting us have what we want?

Just when we thought media people were starting to get the hang of this social media phenomenon, they keep bringing us back to reality thanks to their archaic greed.