Our top 10 tips for using viral videos to market to women

After some informal office polling, we've uncovered what women really think about viral videos. And the answers may – or may not – surprise you.

10. We're busy. Cut to the chase and don't waste our time or intellect with long or overly complicated videos.

9. Hey, we like sports almost as much as any guy. But we really don't want to see your bruised, broken, and battered bodies.

8. Live TV. Because we love the unexpected.

7. There is such a thing as a good fake. If you can pull off an engaging spoof, skit, or prank, we'll forward it to everyone we know.

6. Kids say the darndest things.

Ready for the top 5?

5. Bloopers resulting from poor planning can be entertaining – as long as it's not us.

4. Pick on someone your own size. Be kind to all creatures – great and small – or we won't give you the time of day.

3. Because we've all had those klutzy moments, watching someone else's unfortunate slapstick brightens our day.

2. Some of the best entertainers aren't even human. We love watching man's best friends.

1. If you want to target women, remember this one rule... No boobs. You might have a great message or the funniest video ever, but we won't make it past the opening scene if it's all about "the girls."