Attention all you men out there, inadequate gifts can be a relationship deal-breaker. Lucky for you, there's a new video dedicated to helping you avoid this inexcusable situation.

Though the video is a tad long, it's entertaining. And even more so because finding out who the advertisement is for is surprising... let's just say it isn't the usual list of suspects.

What's cuter than a puppy? A puppy in a coat. And what's even more attention-getting than a puppy in a coat? A puppy in a billboard-coat.

The Promo Dog project in Novosibirsk, Siberia is putting dogs on parade as walking advertisements. Owners get paid in return for their pups wearing specially designed clothes with ads on them. A spokesperson said: "We have launched this project in a time of financial crisis as an alternative to traditional advertising."

Well, why not? I know I can't make it a block without someone stopping me to comment on the sheer adorableness of my dog. He'd certainly be the talk of the town if he were a four-legged commercial... Yeah, I'm into it. He can repay me for the cost of the emergency vet bill for the chocolate he ate from under the Christmas tree. Plus a little extra for all those walks in winter weather. Sign me up!