What's your take?

I think marketers should be familiar with social media, understand how it works and how people are using it, and look for opportunities that make sense. Twittering for twittering's sake is like designing for design's sake...make sure anything you do is working toward your business and marketing goals, and adding value to your marketing effort. Otherwise, not only are you wasting time, but you could be alienating prospects and customers if you don't think it out very carefully. I think, however, that we owe it to ourselves and our customers to be on top of social media, understand it, suggest it when appropriate, and steer away from it when it's not.