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The new advertising medium

November 24, 2008

Want to reach high school students? Consider placing an ad on their next quiz, test, or semester final. That's right. One California teacher is selling advertising space to help cover the costs of printing.

The prices are a steal – ranging from $10 for a quiz to $30 for the final. Ad space is still available for next semester. So all you florist shops, tux rental stores, and limo services get the word out in time for prom shopping.

Ingenious way to counteract budget cuts, don't you think?

And now for something different.

November 21, 2008

Kudos to the troupe for embracing technology and giving the people what they want – the classic and timeless comedy brand that is Monty Python.

Splunge!

What's your take?

November 17, 2008

Everyone is all atwitter over social media these days – especially the world of social media. They can't stop talking about it. We're somewhat torn about whether they're: a) hot and bothered about the next advertising flash-in-the-pan, b) creating a buzz so they can derive more AdWords revenue, or c) at the cutting-edge of cool.

Maybe even all of the above?

Anyway, here is today's running discussion about the next revolution in marketing, born from the ashes of countless prior revolutions.

Social Manifesto: How brands SHOULD use social media

4 Ways Social Medial Could Save the Arts

We Need to Talk: 6 Keys to Bringing up Social Media

The Social Media Spokesperson

Do CEOs Take Social Media Seriously? Personally, yes. Professionally, not so much

On the cutting-edge of outrage

November 6, 2008

According to AdFreak, we're not the only ones who twitch whenever that abominable Saved by Zero commercial comes on. (You know which one we're talking about. The one we dissed a few weeks ago.)

Now we can look forward to seeing it for at least another weekend, as Toyota extended the campaign through Sunday. Nothing like giving people more of what they DON'T want, right?

Toyota dealers insist the ad is effective, which means your area Toyota lot could run it forever on local cable. But we suspect it's the 0% pricing promotion that's driving traffic – not the ad. We also suspect a lot more people might consider a new Honda once the economy turns around.