We give Wii a pat on the back

Nintendo has taken the world of gaming consoles by storm. With a firm understanding that players want more immersive and original game play, not merely flashy graphics, Nintendo introduced the Wii and targeted a much broader audience than any of its competitors. The result... demand that until recently has required waiting in line for hours each week for the mere chance of putting your hands on your very own Wii. And even more impressive, Wii sales have overtaken the Microsoft Xbox 360, which has been on the market for almost a year longer.

Further proof of the Wii's popularity rests in a new social phenomenon – the Wii party. The online party planner Evite has capitalized on the trend with special Wii invitations, menus, and even decorating tips. So now it's cool to get together with friends and play video games. And all this success surrounds one simple, yet crucial, concept... something we call insight.