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Author Archives: Burns Marketing
Burns Works for Campers
We came, we built a ton of furniture, we conquered. Miranda traded heels for hiking boots. And some of us even broke a sweat – all in a day’s work for a tremendously worthwhile cause. The first week of June … Continue reading
Posted in Events, PR, Social media
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Six tips for proper packaging design
After spending countless hours developing and creating your product, the time has come to start thinking about taking it to market. It has the right features, undeniable benefits, and is priced just right – all critical things to consider. But … Continue reading
Posted in Uncategorized
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The Burns Works Video
So what happens when you take a whole bunch of artsy types to the mountains to perform some manual labor? We’re guessing lots and lots of whining. But bless their souls, our Burns Marketing crew is sucking it up this … Continue reading
Posted in Events, Social media, Viral
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Burns Works for Followers
While other companies sit around patiently waiting for people to follow them, we take action. We stand for a cause. One that’s rooted in hard work, a never-give-up attitude, and good old-fashioned manual labor. We want you to follow us, … Continue reading
Posted in Events, Social media
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The top five tips for mobilizing your website
Mobile phones – particularly smartphones – have become indispensable assets for both personal and business productivity. Just think about what you grab when you walk out the door – keys, wallet, phone. Of course, that means mobile devices offer a … Continue reading
Posted in Interactive, Strategy
Tagged mobile, mobile marketing, mobile website, smartphone, website
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Naming lesson of the day
Before we pass any judgment, let’s be honest. Naming a company or product is exceptionally, extraordinarily difficult. It’s an emotional decision with many important stakeholders. To succeed, you need a proven, step-by-step process that allows everyone to get excited about … Continue reading
Posted in Insights, Strategy
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Tweet this way to a more productive company.
This just in from one of the world’s most esteemed technical universities. According to researchers at Carnegie Mellon University, companies that ban their employees from accessing blogs and sites like Twitter actually become less productive – not the other way … Continue reading
Posted in Social media
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We used to ask a lot of a logo.
We’d expect it to carry the weight of the brand on its back. Logos were single-handedly responsible for brand recognition and product legitimacy. On the start-up’s list of things to do, having a good logo was perceived as a huge … Continue reading
Posted in Design, Strategy
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Top 5 reasons to skip the slide deck
In honor of “Just Say No to PowerPoint Week,” February 7–11, we’d like to share a few humble thoughts on the ubiquitous PowerPoint decks. Just because everyone’s using them, does that really make it right? 1. More isn’t always better: … Continue reading
Posted in Insights
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Around the Burns Marketing water cooler
Another Super Bowl is in the books. And while some of us weren’t too excited about the outcome (sorry, Patrick and Jenna), we all felt strongly about a few of the ads. Our absolute favorite: Volkswagen’s The Force. Why? Even … Continue reading
Posted in Communications
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