"We regretfully admit that something has happened off of the Gulf Coast. More to come."

That’s just the first of many Tweets from BP Twitter impostor, @BPGlobalPR.

With nearly 20,000 followers (and growing), you would think BP would be trying to cap, plug with trash, or otherwise reduce the mess of this feed. But sticking to their traditions, they’re just going to let it go.

According to this Advertising Age article , Toby Odone, a spokesman at BP, said, “I’m not aware of whether BP has made any calls to have it taken down or addressed. People are entitled to their views on what we’re doing and we have to live with those. We are doing the best we can to deal with the current situation and to try to stop the oil from flowing and to then clean it up.”

Entitled to their views, indeed. And this Twitter feed isn’t backing up.

Do you think BP is making a smart move?

This entry was posted in Communications, Events, PR, Social media, Strategy, Viral. Bookmark the permalink.

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