Last night, I was partaking in my usual Sunday night ritual of watching 60 Minutes. Somewhere between the stories on the gold trade in the Congo and Robert Ballard, the guy who found the Titantic, this ad appeared.
Now, I appreciate CBS trying to raise awareness for an important medical checkup. Pap smears can help diagnose cervical cancer, but I’m sure most women don’t appreciate being reminded of the annual trip to the doctor’s office while eating dinner or enjoying an evening of television.
And we women really don’t want the disturbing image this ad tends to bring forth. “The gift even Santa can’t deliver.” Really? With jingle bells in the background? And the Hanukkah version is equally creepy.
Guys, we want to know you care about us this holiday season. But please, we beg of you, don’t go with the GYN exam. Just about anything else would be better… much better.
