Who says words don’t work anymore?
Nothing sets the mood like a rich metaphor.
Everyone is ripe for the seduction of suggestive allegory.
Words put you in your place, which is exactly where you want to be.
Tanqueray is hitting their latest campaign out the park — with long-form copy that is becoming a mantra for metro hipness.
Sure, you can say this work is eerily similar to Ketel One’s latest efforts. But Tanqueray is creating a unique brand culture without pandering to an overt manliness that makes the Gentlemen campaign a touch too limiting.
