How many times have we aimlessly flipped through channels or wandered the aisles of Blockbuster with one simple request — I just want to watch something good. Based on the numerous differences in behavior and taste that vary from individual to individual, this request is not always simple to fulfill.
Netflix generates Movies You’ll Love. TiVo allows you to record and watch your favorite shows. But what if we had viewing options delivered instantaneously based on our individual preferences and present feelings?
The Personal Content Channel, delivered by beeTV, provides the next level of personalized viewing and new opportunities for paid promotion and personalized ads. Along with delivering this new television viewing option, the beeSTBox, beeMobile, and beeWeb also gather marketing data. Instead of a frustrating night of nothing good on, viewers can sit back and relax until the content they likes finds them.
What does this mean for marketers?
More than delivering the adorable white Cesar puppy that TLC’s Say Yes to the Dress viewers can’t help but want to watch, marketers can interest and even delight viewers with more certainty than ever before.
Personalized content viewing can go wherever viewers go, reaching happier viewers who are likely to have received the answer to their request — “I just want to watch something good.”
