If you’re a marketer, you’re undoubtedly trying to monetize your social media efforts. Everyone is. However, the jury is still out on how to measure the effectiveness of marketing on Facebook, Twitter, LinkedIn, et. al. Marketing experts even suggest that the ROI on social media is good only because the “I” is so small.
Could it be that we’re measuring the wrong things? Social media is a social experience. Perhaps using marketing to interrupt that experience and ask people to buy our stuff just isn’t a reasonable expectation.
What if we accelerate the social experience rather than interrupting it? If we create a popular culture around a brand or product — or play into one that already exists — we can likely profit from giving customers a reason to participate with a brand. Increased sales will necessarily follow.
Like Peeps
