A rebrand is much more than a logo change. Thank you, Tropicana, for this friendly reminder. The new carton design introduced in January will soon be discontinued after numerous loyal Tropicana consumers complained.
When I first discovered the new packaging, my heart sunk in disappointment. “It’s not that big of a deal,” I tried to convince myself, but the image of juice in a glass immediately evoked memories of half-heartedly drinking Sunny Delight as a child.
Sunny D was a modern solution upon introduction. Is it not surprising that the “modern” rebrand of Tropicana was met with such utter disappointment?
