Subliminal branding put to the test

Recently, I joined a “Monday Night Football” bowling and trivia league for something new. I’m admittedly a terrible bowler but was excited about the chance to put my wealth of useless knowledge to use… My chance to dazzle others with my pop culture smarts. To my dismay, the questions aren’t centered around the names of Britney’s children or George Costanza’s ATM password (it’s Bosco, by the way), but often around sports and other “general” trivia of which I apparently know nothing. After weeks of never having the answer, several sports questions recently came up that I actually could answer. The questions focused on the official ball suppliers of the MLB, NFL, and NBA (the answers being Rawlings, Wilson, and Spaulding).

How is it possible that I, a person who has never played these sports or enjoyed watching them, had any idea who supplied the tools of the trade?

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