We came, we built a ton of furniture, we conquered. Miranda traded heels for hiking boots. And some of us even broke a sweat – all in a day’s work for a tremendously worthwhile cause.
The first week of June 2011, the Burns Marketing crew rolled west to Roundup River Ranch, a camp for children with life-threatening illnesses located near Gypsum, Colorado. They needed a little help getting their facilities ready for their first campers later this summer, and we had the volunteer workability to get ‘er done.
What an amazing facility staffed by truly inspirational people, tucked into a postcard-perfect setting in the Colorado Rockies. We were glad to move awesomely heavy tables, carry cubbies, build a couple boating docks, and tackle furniture assembly… armed with little more than flathead screwdrivers. A few of us wielded power tools. But don’t worry, none of the creative types were harmed (although there was some gratuitous whining about the nausea-inspiring cruise ship conditions on the bus – and spotty cell phone coverage at the camp).
At the end of the day, the dining hall and cabins at Roundup River Ranch moved ever closer to reaching camper-ready status. We’re happy to report that when the first campers arrive in early July, there will be tables to sit at and beds to sleep in. Because many a camp memory is made over good eats in the cafeteria – and embellished from the bunks after lights out.
Before we pass any judgment, let’s be honest. Naming a company or product is exceptionally, extraordinarily difficult. It’s an emotional decision with many important stakeholders. To succeed, you need a proven, step-by-step process that allows everyone to get excited about a great end result.
