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Facebook vs. Google: What does the future of online advertising and search look like?

June 29, 2009

And the battle rages. An interesting article published last week by Wired magazine explains the growing fight between Google and Facebook over the future of online brand advertising and information dissemination.

Google has been the go-to site for information over the last several years. But now, there's social media and the more personalized, network-oriented Facebook. And the question – where will people turn to get their information? To Google's algorithms or their network of colleagues, peers, and family?

What do you think? Will Facebook's extensive database of user information attract a larger advertising audience and the bigger brand campaigns that Google has been hoping for? Or will Google continue to rake in the money while Facebook struggles to turn a profit?

A promotion that makes you want to sing

June 23, 2009

"Doe, a deer, a female deer..." yes, you know how it goes. But what does it have to do with marketing?

Well, recently, a Belgian television program needed to drum up some interest in upcoming auditions for a production of "The Sound of Music." So, they created this entertaining stunt in the Central Station of Antwerp. Four minutes. Two-hundred dancers. And only two rehearsals. Check out the finished product.

Certified greenwashing

June 5, 2009

Next time you purchase an "all natural," "organic," or "green" item, you may want to think twice about what you're really buying. According to research by TerraChoice Environmental Marketing, 98-percent of products that advertise their "greenness" are bending the truth.

And a growing trend is to imply third-party endorsements – whether they're real or not. Adopting fake labels is now the newest sin of greenwashing. And cosmetics, cleaning products, toys, and baby products are the top offenders in this area.

For an eye-opening look at greenwashing – and a sampling of the legitimate eco-labels available – download Greenwashing Report 2009.